| Written by Erik Meyblum |
| Tuesday, 13 October 2009 20:47 |
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Armagnac has chosen Exposeo for its events in Russia. It’s the group EXPOSEO, specialist in B2B events organization that the National Armagnac Office has chosen to organize its missions in Russia for 2009 comeback. On the agenda: many importers meetings, master classes and press conferences around the most ancestral French brandy.
According to Erik Meyblum, chief executive of Exposeo, these missions will have for goal to “strengthen the presence on the field, and promote this famous Gascony brandy” in the world’s first importer country of Armagnac – in value, in 2007.
The Armagnac Mission, that gathers about fifteen producers, will take place from the 28th September to 2nd October in the two largest Russian cities: Saint Petersburg and Rostov.
Supported by the presence of renowned importers and influent personalities, the program of the mission will combine tastings, professional meetings, and training seminaries (Master class leaded by Sébastien Lacroix, BNIA Director) with a spirit of Gascony conviviality, through dinners bringing together food and wine, and ended by the sacrament of the Armagnac musketeers.
The choice of the BNIA- that represents 900 producers and 100 negotiators- has chosen the EXPOSEO group for several reasons that anticipate the large success of the coming operations: a franch-russian highly qualified and experienced team, an important local network, and a deep knowledge of the Russian market, particularly difficult to enter.
This partnership between EXPOSEO and the BNIA announces great perspectives for 2010, having for project an important event operation to celebrate the 700th birthday of the Armagnac.
PRESS CONTACT :
Carmen FELS Chargée de communication Exposeo Group |
